Anjez Platform - 2025 Commercial
A project that started in 2022, got delivered in 2023, and was only published 2 years later for the National Events Center. Lots of challenges with this project, we had a very limited number of artists we could hire on this project, and we relied one illustrator to paint all the backgrounds for the project. Maria Fadeva from Russia had a very unique style to her illustrations. However she cost us a lot of money, and managing her layers was a bit tricky, however the results were incredible and totally worth it.
Another issue we faced was with the compositor or Animator. He was super late with his deliveries, and we paid him upfront a good chunck. We eventually had to hire someone else, while he kept the files in protest. Everything had to be redone but Shifa Albar the amazing producer got things under control and got Jumana on board to finalize everything. She saved the project in record time and her work was even better than the previous Animator thank God!
Another issue we faced was with the compositor or Animator. He was super late with his deliveries, and we paid him upfront a good chunck. We eventually had to hire someone else, while he kept the files in protest. Everything had to be redone but Shifa Albar the amazing producer got things under control and got Jumana on board to finalize everything. She saved the project in record time and her work was even better than the previous Animator thank God!
Storyboards
Rounds of storyboards done by the Director Mahmoud Zaini. Started very rough, but then moved to something a lot more detailed for approvals.
First Two rough Iterations
Animatic
Color Script
This project took soo much time that the Studio's branding changed in the middle of the project lol. First color scripts did not have the brand colors for Enjez that much, but later on Mahmoud Zaini jumped in and added a few touches to make it match their branding.
Character Design
Work done by the great Yassmin Salem. You can see her distinct character design style showing in this character. She did a wonderful job while Jumana animated the whole thing.
Backgrounds
Illustrations by the wonderful Maria Fadeva. Her illustrations went through countless changes and edits. Fixes in color, texture, and small details. However the end results were satisfying. Everything looked consistent and super appealing.
Writings in Arabic added by Shifa Albar to the hanged drawings and papers.
Frame by Frame animation
Big thanks to everyone that worked on this project through the thick and thin of it. A project that was made in 2023 but only got published in September 2025, thank goodness. The fruits of our labour can be witnessed. It's being promoted everywhere on instagram with millions of views all over Saudi.
Credits
Client: NEC
Director: Mahmoud Zaini
Producer: Shifa Albar
Storyboards: Mahmoud Zaini
Illustrations & Art Direction: Maria Fadeva
Character Design: Yasmin Salem
Color Script: Yasmin Salem, Mahmoud Zaini
Character Animation: Jumana Bazura
Motion Design & Compositing: Jumana Bazura
Sound FX & Music: Andre
VO: Zalloom
Client: NEC
Director: Mahmoud Zaini
Producer: Shifa Albar
Storyboards: Mahmoud Zaini
Illustrations & Art Direction: Maria Fadeva
Character Design: Yasmin Salem
Color Script: Yasmin Salem, Mahmoud Zaini
Character Animation: Jumana Bazura
Motion Design & Compositing: Jumana Bazura
Sound FX & Music: Andre
VO: Zalloom
إخراج: محمود زيني
انتاج وإدارة: شفاء البار
ستوري بورد: محمود زيني
خلفيات: ماريا فاديفا
تصميم شخصيات: ياسمين
تحريك شخصيات: جمانة بازرعة
تحريك ومؤثرات: جمانة بازرعة، محمود زيني
موسيقى ومؤثرات صوتية: أندريا
تعليق صوتي: سالم
انتاج وإدارة: شفاء البار
ستوري بورد: محمود زيني
خلفيات: ماريا فاديفا
تصميم شخصيات: ياسمين
تحريك شخصيات: جمانة بازرعة
تحريك ومؤثرات: جمانة بازرعة، محمود زيني
موسيقى ومؤثرات صوتية: أندريا
تعليق صوتي: سالم
