Jeddah Season 2024
When I was approached by the National Entertainment Center I was asked to create a whimsical launch Animation for Jeddah Season 2024. The goal was to showcase all the assets and events at the Season in magical fashion. The deadline was super tight and the team was limited but we had to make things work.
Main Design and End Frame
Painting by Hadi Abo Kassem
Early Animatic
I imagined a shooting star approaching Jeddah. This shooting star embodied the spirit of the Season. We are about to witness a few months of magic and entertainment. The shooting star would fly over Jeddah and take us on a fun colorful journey around Jeddah and its season events. We end with the stars combining to reveal the Logo at the end.
Music
Music was heavily influenced by the new Alice in Wonderland movie soundtrack. Very magical but also cinematic and epic. We had to have something that complimented the flatness present in the project. We just did not have enough time to create something truly cinematic visually so we compensated with an elaborate soundtrack created from scratch by the great Andrea.
The storyboards
Color Script
Color was super essential for the project as it did not contain that many animated elements. It had to be mesmerizing. We created multiple versions of this color script and had to put in new shots and take them out as the project progressed.
Background Guides by the Director
As a Director I had to create comprehensive guides for each storyboard for the whole team. Each background needed references for design and color.
The Backgrounds
The final results seen here also went through many adjustments. Color and shading was drastically manipulated in Post Production to reach a nice cinematic look. Each one of these backgrounds was broken up into separate layers so that we could animate them later on.
Credits
Story, Direction, and Storyboards: Mahmoud Zaini
Client: NEC
Color Script: Mahmoud Zaini
Client: NEC
Color Script: Mahmoud Zaini
Composting and Animation: Raji Shalabi, Mahmoud Zaini
Background illustration: Shatha, Jihad Khouli
Character Illustration: Rofayda Zaki, Fatema Taha
Character Illustration: Rofayda Zaki, Fatema Taha
Character Animation: Amr Husam
Music: Andrea
Project Management: Shatha Futoh, Abrar Alrekabi, Mahmoud Zaini
Produced by: Asmara Agency
كتابة، إخراج وستوري بورد: محمود زيني
العميل: المركز الوطني للفعاليات
سيناريو الألوان: محمود زيني
تركيب تحريك ومؤثرات: راجي شلبي، محمود زيني
رسم الخلفيات: شذى محمود، جهاد الخولي
رسم الشخصيات: فاطمة طه، رفيدة زكي
تحريك الشخصيات: عمر حسام
إدارة المشروع: محمود زيني ، رشا فتوح، أبرار الركابي
موسيقى وصوت: أندريا إيريس
انتاج: وكالة أسمرة
Project Management: Shatha Futoh, Abrar Alrekabi, Mahmoud Zaini
Produced by: Asmara Agency
كتابة، إخراج وستوري بورد: محمود زيني
العميل: المركز الوطني للفعاليات
سيناريو الألوان: محمود زيني
تركيب تحريك ومؤثرات: راجي شلبي، محمود زيني
رسم الخلفيات: شذى محمود، جهاد الخولي
رسم الشخصيات: فاطمة طه، رفيدة زكي
تحريك الشخصيات: عمر حسام
إدارة المشروع: محمود زيني ، رشا فتوح، أبرار الركابي
موسيقى وصوت: أندريا إيريس
انتاج: وكالة أسمرة
